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School of Art Design
Pubdate:2016-11-26  Times:
With an enrollment of more than 1,800 students, School of Art Design consists of 5 four-year programs in Visual Communication Design, Environmental Design, Product Design, Animation(oriented toward Commercial Illustration, Network and Interactive Media Art ) and Practical Art (oriented toward Jade Carving) and 2 three-year programs in Advertisement Design and Making and Digital Media Art Design (oriented toward Product Design, Dress and Attire, Interior Design and Special Effects ). It is a key school in our university and it aims to train senior practical talents with success quality and great abilities.
 
The School boasts an experienced faculty of 108 members, including 36 professors or associate professors, 50 lecturers; and 72 teachers have Master’s Degree. Most of the backbone teachers are “Dual-qualification Teachers” with rich practical experience. Now the school has formed a teaching team with academic leaders and influential masters in their relevant fields. Our school has hired many well-known professors and experts in the academic and industrial fields: Chen Hanmin, a Chinese graphic design master and professor of Academy of Fine Arts in Tsinghua University, who has ever designed the ICBC logo and the logo of Agricultural Bank of China; Professor Fan Hancheng, who is the academic leader in Department of Design, Hubei Institute of Fine Arts, and who is also a national outstanding teacher and a young prominent person who has made great contributions; Professor Yi Xiduo, a PhD supervisor in Wuhan University of Technology and an academic leader in Department Design; Professor Yuan Jiaqi, vice director of Hubei Institute of Arts and Crafts, who is a national first-class artist, a member of jade expert committee in Chinese Collectors Association and the successor of the turquoise carving in Hubei Province; Lu Yi, director of planning department and artistic director in Wuhan Jiangtong Animation Company; Sheng Guangrui, general manager of GuangZhou Industrial Design Company and an industrial design expert in Guangdong province; Li Zetian, chief design director of Guangzhou Industrial Company and one of the ten outstanding young men in Chinese design industry; You Liangzhao, a famous woodcarving artist who is the fifteenth generation of “Yang Tang Woodcarving” in the first Min Zhong woodcarving Arts and Crafts Co.; Yang Xiaoting, a provincial master of Arts and Crafts who is also called “Chutian Talented Woman” and a famous Chinese embroidery expert; and Wang Xin, a young associate professor who is the dean of the Public Art Department in School of Art Design, Hubei University of Technology. In addition, there are several masters who are well-known and influential in all provinces or even the whole nation, such as the digital media expert Professor Zhang Ruirui, the master sculptor Professor Li Zhengwen, the folk art expert Professor Fang Xiangxia, and the packaging design master Professor Xia Dianqing and etc.
 
The School of Art Design has its independent teaching building with a total building area of more than 11,000 square meters. The school is equipped with excellent facilities. There are 20 professional practical teaching rooms, including output production center, 3D virtual studio, model making studio, environmental training studio, plate engraving machine studio, packaging design studio, graphic design studio, folk art studio, photography studio, digital media studio, digital illustration studio, product innovation studio, 3D printing studio, pottery working room, jade art studio, art studio, gardening embroidery studio, fashion design studio, clothing production studio and so on. The school has established Hubei Traditional Arts and Crafts Training Center for Manual Skills in collaboration with Hubei Institutes of Arts and Crafts and employed Yuan Jiaqi as our distinguished professor in the field of Arts and Crafts. Professor Yuan Jiaqi, a national first-class artist, is a master in Chinese arts and crafts and also the successor of the turquoise carving in Hubei Province. The school has set up a talent training base for one of the provincial intangible cultural heritages - turquoise-carving. In addition, our school has contracted with many companies for establishment of stable off-campus practical teaching bases, including Guangzhou Daye Design Group, Provincial Jiangtong Animation Incorporated Company, Hubei Buddha Temple Sculpture Craft Limited Company, Wuhan AAA Digital Arts Education, Wuhan Art Coding Co.,Ltd., Wuhan Bee Food Co., Ltd., Qichun Hubei Ming kiln Co., Ltd., Wuhan Vertical and Horizontal Line Interior Design Co.,Ltd., Shiyan Wudang International Turquoise Jewelry City, Shiyan Fuyuan Stone Co. Ltd., Wuhan Huihong Zhijie Decoration Engineering Co. Ltd., Wuhan Demay Architectural Design Consulting Co. Ltd., Wuhan Hua Yu Construction Decoration Design Company and etc.
 
With a view to promoting the Character-oriented Education to Success, the School of Art Design has initiatively implemented the Internationalization and Development Teaching Method through many platforms such as class, studio, company and base, and adopted some unique teaching means by participating in exhibitions, competitions, bidding, famous forum and overseas study programs. In order to cultivate students' individualized skills, the school has established a number of professors and experts' workshops and professional associations. There are 1 creative workshops and 2 professional classes - Illustration and Jade Carving. The students in these classes are instructed by senior professors and experts.
 
The school is actively organizing its teachers to take part in teaching and research activities to promote teaching. Currently, we own a provincial high-quality course - Packaging Design and several school-level high-quality courses such as Display Design, Brand Design, Sketch, Color, Model Makin, Ceramic Art and so on. Our teachers have compiled a total of more than 30 college pieces of teaching materials, won provincial or above level awards for their 150 pieces of works, and undertaken more than 100 national, provincial or school-level research projects. In addition, more than 10 teachers have won awards in lecture contests among universities. Over the recent three years, our students have won more than 300 awards in various competitions, including the National College Advertising Art Contest, National College Students' Art Exhibition, China Arts Award, Creative Design Contest of Chinese Toys and Baby Products--Baby Stroller Design Competition of Mommy and Baby Cup, Chutian Innovation Award, China Star Design Competition, Hubei Design Works Exhibition, University Art Design Competition of Hubei Province, Hubei College Students' Cultural and Creative Competition and other contests. In April 2016, five senior students majoring in Products Design received IF Design Awards which is the highest level of international industrial design. The average employment rate has been kept above 92% for the recent four years. More than 200 of our students are recruited by famous design companies; and about 150 have set up their own businesses; one of them was granted as Students of the Yangtze River and more than 20 students have either passed the national exam for postgraduates or gone abroad for their further study. And most employers deem students from our school have high specialized caliber, fine non-specialized caliber and strong business capability, which can satisfy the market demand.
 
In 2005, the speciality of Art Design was listed as a key cultivating specialty; in 2009 the speciality was successfully accredited with a key provincial four-year program specialty and passed the provincial evaluation of education; in 2013 the school was approved as the director unit of China Higher Education Institute of Design and Education and the strategic cooperation organization of China Packaging Federation; in 2015 Animation was approved as a pilot project on Hubei undergraduates’ professional comprehensive reform.
Tel: 027-81652157.
 
Major
Duration
Degree
Visual Communication Design
Four years
Bachelor of Arts
Environmental Design
Four years
Bachelor of Arts
Product Design
Four years
Bachelor of Arts
Animation(oriented in Commercial Illustration)
Four years
Bachelor of Arts
Animation(oriented in Network and Interactive Media Art)
Four years
Bachelor of Arts
Practical Art(oriented in Jade Carving)
Four years
Bachelor of Arts
Advertisement Design and Making
Three years
 
Digital Media Art Design(oriented in Product Design)
Three  years
 
Digital Media Art Design(oriented in Dress and Attire)
Three years
 
Digital Media Art Design(oriented in  Interior Design
Three years
 
Digital Media Art Design(oriented in Special Effects)
Three years

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